Saturday, March 28, 2009

LCR Honda lands Playboy deal

LCR Honda lands Playboy deal

Randy de Puniet's LCR Honda will run with Playboy sponsorship this year in a new deal announced today at Jerez.

Former 125cc GP winner Lucio Cecchinello has been chasing the deal for some time with the US arm of the Hugh Hefner-run organisation.

The Playboy logo will be displayed on the Honda at a some races but not in Qatar, where strict rules concerning eroticism prevent the brand.

Lucio Cecchinello said: "We have been in touch with Playboy US for a long time and, taking advantage of the opportunity given by the presence of some American top executives part of Hugh Hefner entourage during his latest visit to Europe."

De Puniet's colours will hit the track tomorrow at Jerez.



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